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Good Will vs. Self-Interest

Don’t Keep Your Public Relations Officer in a Cabinet on the Wall

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Political Correctness

Words Can Do Harm, and Anyone in a Leadership Position Should Understand That and Communicate With Care.

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Rules vs. Relationships

Just Because Small Print in a Contract Says That a Company Can Do Something Doesn’t Make It Right.

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Good PR Reads Just Like News

To Be Successful, Public Relations Writers Need To Think Like Journalists.

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